Singapore Prestige Brand Award (SPBA)
The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.
Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.
To cater to the evolving market landscape, the Singapore Prestige Brand Award (SPBA) was structured around six key categories: SPBA – Promising Brands, Established Brands, Heritage Brands, Regional Brands, International Brands and Special Merit.
For each Award Category, an Overall Winner will be chosen, with the exception of SPBA – Special Merit.
A SPBA – Most Popular Brand Winner will also be selected via public voting for each Award Category with the exception of SPBA – Special Merit.
新加坡金字品牌奖由中小企业商会和《联合早报》于2002年设立，旨在肯定和表扬有效地通过各种品牌相关活动来建立和管理品牌资产的本地企业。
本土品牌近年来百花齐放，不少已是家喻户晓。对这些成功品牌而言，获颁新加坡金字品牌奖不仅是品牌发展历程中的里程碑，更是一个检验实力，树立新品牌标杆的机会。
作为业界力争的品牌殊荣，新加坡金字品牌奖不仅是企业在新加坡进一步提升知名度的有效平台，亦是开拓海外市场的强力助推器。
为顺应不断变化的市场环境，新加坡金字品牌奖特设六个奖项组别：潜质品牌、成名品牌、悠久品牌、区域品牌，国际品牌以及特别表扬。
新加坡金字品牌奖中， 除“特别表扬”外, 每个组别都评选出一个总冠军。此外所有获奖品牌（“特别表扬”除外）将公开给公众投票，选出各组别中的“最受欢迎品牌”。
Mission
To be the leading prestigious accolade that both homegrown brands and international brands with an established presence in Singapore can take pride in
成为扎根新加坡的本土与国际品牌皆引以为荣的至高荣耀
Vision
To recognise and elevate homegrown and international brands that have rooted themselves in Singapore, through a transparent and rigorous judging process, empowering them on a transformative and holistic branding journey
通过透明严谨的评审流程，表彰并强化扎根新加坡的本土与国际品牌，助力品牌实现全方位升级蜕变
About the Co-Organisers
The Association of Small & Medium Enterprises (ASME) is a not-for-profit organisation established in 1986 for entrepreneurs, by entrepreneurs. With wide-ranging services and programmes, ASME strives to equip member SMEs with the business knowledge and market opportunities to help them grow their businesses.
ASME, as the champion of a pro-enterprise Singapore, bridges the public and the private sectors to promote a more conducive business environment which facilitates the start-up, growth and development of a larger pool of SMEs. The two ASME flagship awards – The Entrepreneur of the Year Award and Singapore Prestige Brand Award are in recognition of SMEs’ successes.
ASME will continue to roll out new SME-relevant programmes to enhance its position as THE business association For Entrepreneurs, By Entrepreneurs.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Organising Committee
Chairman & Co-Chairman
Alan Tan
Chairman, Association of Small & Medium Enterprises
Quek Lee Kiang
Co-Chairman, Lianhe Zaobao, SPH Media Limited
Committee Members
Chew Lee Ching
Association of Small & Medium Enterprises
Eugene Tan
Association of Small & Medium Enterprises
Hamidah Mustafa
Association of Small & Medium Enterprises
Goh Rui Long
SPH Media Limited
Gu Gong Lei
SPH Media Limited
Hu Yuanwen
SPH Media Limited
Roseline Yew Guey Er
SPH Media Limited
Award Secretariat
Roland Chan
Grissa Woon
Erika Wu
Sue Ajis
Message from Our Leaders
“This year’s theme “Thriving in Turbulent Times” invites brands to reflect on how they’ve responded to volatility not as a setback, but as a spark for growth. Whether it was rethinking strategies, prioritising people, embracing sustainability, or innovating against the odds, we want to honour the decisions and values that kept your brand moving forward. In these challenging times, consumers are seeking more than just products or services, they seek brands that stand for something meaningful. Singapore Prestige Brand Award (SPBA) 2025 celebrates businesses that continue to deliver value while staying rooted in authenticity, empathy, and resilience.
“This year’s theme “Thriving in Turbulent Times” invites brands to reflect on how they’ve responded to volatility not as a setback, but as a spark for growth. Whether it was rethinking strategies, prioritising people, embracing sustainability, or innovating against the odds, we want to honour the decisions and values that kept your brand moving forward. In these challenging times, consumers are seeking more than just products or services, they seek brands that stand for something meaningful. Singapore Prestige Brand Award (SPBA) 2025 celebrates businesses that continue to deliver value while staying rooted in authenticity, empathy, and resilience.
Mr. Alan Tan
Acting Chairman, SPBA 2025 Organising Committee
“This year’s theme “Thriving in Turbulent Times” invites brands to reflect on how they’ve responded to volatility not as a setback, but as a spark for growth. Whether it was rethinking strategies, prioritising people, embracing sustainability, or innovating against the odds, we want to honour the decisions and values that kept your brand moving forward. In these challenging times, consumers are seeking more than just products or services, they seek brands that stand for something meaningful. Singapore Prestige Brand Award (SPBA) 2025 celebrates businesses that continue to deliver value while staying rooted in authenticity, empathy, and resilience.
“This year’s theme “Thriving in Turbulent Times” invites brands to reflect on how they’ve responded to volatility not as a setback, but as a spark for growth. Whether it was rethinking strategies, prioritising people, embracing sustainability, or innovating against the odds, we want to honour the decisions and values that kept your brand moving forward. In these challenging times, consumers are seeking more than just products or services, they seek brands that stand for something meaningful. Singapore Prestige Brand Award (SPBA) 2025 celebrates businesses that continue to deliver value while staying rooted in authenticity, empathy, and resilience.
Mr. Alan Tan
Acting Chairman, SPBA 2025 Organising Committee
It's Time to Showcase Your Brand Excellence!
Be part of Singapore’s leading brand recognition platform and let your brand’s achievements, credibility, and growth story take centre stage.
